Marketing Excellence

To acheive marketing excellence within your teams, contact us. Get in touch

Strong brands are critical to your success

Pharmaceutical companies operate in an increasingly challenging environment. The hurdles for drug development, in terms of safety and efficacy, are more stringent and difficult to overcome. Funding constraints are driving cost pressures and the competitive landscape is more demanding.

Our marketing experts will work with your teams at a global, regional or local level to help you build their capabilities.

Strategy

We partner with teams to develop their capabilities to build winning brand strategies. As part of this, our “Cormis RADAR” is a valuable programme that shapes and optimises your competitive strategy. An increasingly significant element of our work in this area is to ensure pricing and market access plans are fully integrated within the overall brand strategy

Building brands

Aligned, cross-functional teams make a significant difference to brand performance. We work with teams to strengthen and embed existing brand planning frameworks and develop new approaches if needed. We help organisations assess their marketing capabilities to identify and capitalise on areas of strength and identify gaps that could form a barrier to marketing excellence

Leadership

Inspired and respected marketing leaders with a clear sense of purpose can release the potential of your people and brands. We work with marketing leaders to develop their abilities in driving the business, creating high performing teams and setting a vision for their brands

Communication

Effective internal and external communication is a key capability for all marketers. We support teams to develop and deliver compelling communications for their brands to customers and within the business

Management

Many individuals and teams need support on some fundamental essentials of marketing such as; selecting and managing agencies, setting KPIs and milestones for their brands, allocating budget and managing the profit and loss. We work with you to better understand your needs and develop the most appropriate solution

Additional services

Sales

We develop and deliver sales capability strategies and plans to ensure the most positive impact on your people’s performance, customers and business

Medical

We work with leaders and managers of in-house, and field medical teams, to build their leadership and coaching expertise

Brands are critical to your success

Pharmaceutical companies operate in an increasingly challenging environment. The hurdles for drug development, in terms of safety and efficacy, are more stringent and difficult to overcome. Funding constraints are driving cost pressures and therefore the competitive landscape is more demanding.

Our marketing experts will work with your teams at a global, regional or local level to help you build your teams’ capabilities.

Strategy

We partner with teams to develop their capabilities to build winning brand strategies. As part of this, our “Cormis RADAR” is a valuable programme that shapes and optimises your competitive strategy. An increasingly significant element of this work is ensuring pricing and market access plans are fully integrated within the overall brand strategy

Building brands

Aligned cross-functional teams make a significant difference to brand performance. We work with teams to strengthen and embed existing brand planning frameworks and develop new approaches if needed. We help organisations assess their marketing capabilities to identify and capitalise on areas of strength and identify gaps that could form a barrier to marketing excellence

Leadership

Inspired and respected marketing leaders with a clear sense of purpose can release the potential of your people and brands. We work with marketing leaders to develop them as leaders in the business, leaders of high performing teams and high impact brand leadership

Communication

Internal and external communication is a key capability for all marketers. We support teams on developing compelling communication strategies and plans for their brands externally and develop their own capabilities for impactful communication internally to key stakeholders

Managing

Many individuals and teams need support on some basic essentials of marketing such as selecting and managing agencies, setting KPIs and milestones for their brands, allocating budget and managing the profit and loss. We work with you to better understand your needs and develop the most appropriate solution